Direct selling or network marketing is a dynamic,vibrant,rapidly expending channel of distribution for the marketing product and services directly to consumers.

Direct selling or network marketing can best be described as the marketing of product or services directly to consumers in a face to face manner generally in there homes of others ,at there work place and other places others places away from permanent retails locations.

Direct sales typically occur through explanation or personal demonstration by an independent direct sales persons are commonly refereed to as direct sellers.

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The strength of direct selling or network marketing lies in the tradition of independence, service to consumers to commitment to entrepreneurial growth in the  free market system. Direct selling provide accessible business.

Modern direct selling includes sales made through the party plan, one-on-one demonstrations, and other personal contact arrangements as well as internet sales.

Face to face presentation, demonstration, and sale of products or services, usually at the home or office of a prospect by the independent direct sales representatives.

Employed by firms such as Mi Lifestyle ,Avon, Mary Kay, and Tupperware, direct selling differs from network marketing in that it offers little or no incentives for recruiting ever increasing number of sales representatives.

Now clear regulatory guidelines are placed, the direct selling industry has the potential to touch Rs 64,500 crore in turnover by 2025, from a Rs 7,200 crore size now, felt industry experts here.And  Provides 1.80 crores job by 2025. And youth make carrier in direct selling.